PROJECT DETAILS

VitaminWater + X-Games Stur-D

Aimed at active young consumers, Vitaminwater Stur-D’s bone support functionality fit perfectly with our partnership with the X-Games. ESPN Magazine spread, Posters and Tasting vehicle used Illustrator Alex Trochet’s bones illustrations. The taxidermy creative for the snowboards, helmets, and t-shirts were created for our action sport athletes.

ROLE
Creative Direction, Art Direction, Design

CREDITS
Creative Director: Chad Hogan
Bones Illustrator: Alex Trochet
Awards: Featured in HOW Magazine’s “Best InHOWse” Design Annual

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